Long before NFTs had a name, one anonymous London artist was making work about death, anxiety, and the digital condition. Now the world has caught up.

By Concept Avenir
If you've spent any time looking into NFTs and walked away feeling like the whole thing is a machine designed to separate you from your money, you're not wrong about most of it.
The typical NFT project runs like this: a founder with a large following announces something, builds hype through collabs and partnership reveals, the floor pumps on speculation, early holders dump on latecomers, and the founder moves on to the next thing. Repeat. The price of your JPEG is directly tied to how much you trust a person you've never met to keep performing enthusiasm indefinitely. Most of them don't.
Nakamigos doesn't work like that. It never has.
No One Is Driving This Thing
Here is something genuinely unusual: the most recognisable leaders of the Nakamigos community, the people who organise real-world meetups, who hold the largest collections, who the community naturally gravitates toward, have nothing to do with making it. They're just holders who love it. Anon (@anonchain) and Coops (@Nicoops) aren't on a team. They don't have admin access. They aren't paid. They showed up, went deep, and became community figures entirely on their own because the project gave them something worth being loud about.
That's not a small thing. In most NFT projects the community exists to serve the founders, to generate volume, to spread the word, to keep the floor alive while the team figures out what they're building. In Nakamigos the community exists because the holders actually want to be there. Nobody organised them. Nothing was incentivised. Not one thing has been forced.
The project itself is run by HiFo Labs, an anonymous collective who have communicated exclusively through a single X account since 2022. No names. No faces. No Discord. No founder AMA. They have never told you who they are and have never asked you to trust them. What they've done instead is build something and let it speak.
What It Actually Is
Nakamigos is a collection of 20,000 pixel characters on Ethereum. Each one is 24x24 pixels, the same dimensions as a CryptoPunk, the collection widely credited with creating the entire PFP NFT category. The name combines Satoshi Nakamoto, the anonymous inventor of Bitcoin, with "amigos." Friends of Nakamoto.
The art is minimal in the way that good design is minimal, not because it couldn't be more, but because it doesn't need to be. Characters come in six variants, mostly human, with rarer non-humans at the top of the rarity ladder. Ghosts. Balloons. Gold-teethed frogs. Crocodiles. Snowmen. Traits range from Kobe jerseys to Biggie Smalls sweaters, from royal purple capes to doctors' scrubs to construction worker vests. At 24 pixels across, each character is immediately readable as a specific person, a specific feeling, a specific piece of culture compressed into the smallest possible space.
The diversity of the collection is one of its least discussed qualities. It is one of the few collections where the floor doesn't sort by skin tone, where a darker-skinned character is as likely to sit at any price point as any other, where the art genuinely represents the breadth of the culture it draws from rather than defaulting to a narrow aesthetic. For a space with a documented problem around this, it's worth naming.
The trait distribution is where the collection gets sophisticated. Most PFP projects get this wrong. They either make everything rare feel inaccessible or flood the collection with common traits that hold no value. Nakamigos threaded it. The ghosts, the balloons, the gold-teethed frogs sit at the top because they feel rare and look rare, fetching premiums well above floor. The hoodies carry the cultural weight of their lineage back through CryptoPunks and the broader history of Web3 iconography. A flex in either direction.
The result is a collection where people collect differently from each other. Some chase white shags, some chase Mambas, some chase French Navy shirts. You see it in the data: consistent buying well above floor for specific traits, a holder base that has curated rather than accumulated. "I've never seen anything like this before," Anon told us, "with how people curate their own collections. There are things that different people are drawn to but at the end of the day they're doing it because they genuinely love the art."
Holders also receive full commercial rights, the same structure Yuga Labs granted CryptoPunks holders. You can build on it, merchandise it, use it commercially. The rights are real and comprehensive, tied to ownership of the NFT.
The Floor Tells You Something
One of the first things someone new to the space learns is that floor price is a proxy for community health. A collapsing floor means people are leaving. A stable floor, not necessarily high but stable, means people are staying.
Nakamigos has one of the most stable floor histories of any 2023 collection. Not because it hasn't had volatility, it hit 0.85 ETH at its peak in April 2023 and has settled well below that in the sustained bear market that followed, but the collection has never cratered the way projects with similar launch momentum typically do when the hype cycle ends and the founder moves on.
The reason is structural. There is no founder to move on. There is no hype cycle to end. The floor isn't propped up by announcements or collab reveals or roadmap promises. It reflects what the holders actually think the art is worth. Currently stable around 0.12 to 0.13 ETH even in a choppy market, carrying 52,000 ETH in total secondary volume across three years. That places it in the top 50 all-time on OpenSea across all NFT collections, with two fewer years of market history than most of the projects it sits alongside.
The People Who Make It What It Is
Anon has held Nakamigos since the first week of mint. He had close to 20 End of Sartoshi passes, each one good for a free Nakamigo when the project launched in March 2023, and swept the hoodie floor when the collection was barely staying above 0.01 ETH. "We're fighting for survival to even keep this thing afloat," he told us, describing those first days. He stayed anyway.
Three years later he's one of the most recognisable voices in the community. He coined "Nakamigos coded," a phrase that has taken on a life of its own across X, bought the ENS domain to go with it, and alongside Coops has become one of the people newer holders look to for what the culture actually means. Neither of them applied for the role. There was no role to apply for. They just showed up consistently and the community found them.
"The passion for a lot of communities can come across as not genuine," says one of our own team, who joined the community last year. "Disingenuous. Just putting on a front to make the price go up. The Nakamigos passion is smaller compared to other communities due to the founders not having a constant voice, but the passion is genuine. It just is."
What draws people like Anon and Coops and the community around them isn't the investment thesis. It's something harder to articulate and more durable. "You're here because you genuinely believe in the ethos, in the origins of the story of Satoshi and Bitcoin," Anon says. "You want to preserve that and pay homage to it and to be able to tell that story to future generations through the art. And branching out beyond just the Satoshi Bitcoin piece, just to actually believe in something."
The Architecture of Anonymity
HiFo Labs has never told you who they are. One X account, cryptic and minimal, is the entirety of their public presence. They have described themselves as an anonymous entity active since roughly 2017 to 2018. That is all they have volunteered.
The speculation started immediately. Was it Larva Labs, Matt Hall and John Watkinson, running a new anonymous project? The pixel aesthetic, the commercial rights structure, the minimalism all pointed there. HiFo denied it directly: "Not Larva. Not Yuga. Nakamigos." The denial only made people look harder.
Here is the thing about Larva Labs that reframes the whole comparison: they were never actually anonymous. They launched CryptoPunks as their named studio from day one. Early press quoted them by name. They had a public blog and public Twitter. They were quiet and minimal but they were known. HiFo Labs inverted this entirely. Same pixel aesthetic, same rights model, same minimalist communication, but the creators themselves became the mystery that the art points toward. That inversion produced something CryptoPunks never had: a project where the question of authorship is itself part of what you're collecting.
The Sartoshi connection adds another layer. Sartoshi, the anonymous creator of mfers who dramatically retired from his own project in June 2022, returned months later and announced that his End of Sartoshi pass would serve as a mint pass for Nakamigos, one free mint per pass, snapshot already taken, the floor-sweeping arbitrage already closed off. On February 12, 2023, he posted the only public statement he would ever make about it. EOS holders get a free mint, project announced Thursday. 579 likes. 108 reposts. Nothing since. The artist behind the work is believed by community researchers to be his real-life brother. Unconfirmed. Undenied. An anonymous creator introduced by a retired anonymous creator, building a tribute to the most famous anonymous creator in the history of technology, possibly through the hands of someone who shares his blood.
The Hal Finney thread is where the project gets genuinely strange. "HiFo" has been decoded by the community as an initials nod to Hal Finney, the Cypherpunk, PGP co-author, and first person Satoshi ever sent Bitcoin, who died in 2014. On January 17, 1993, Finney sent an email to the Cypherpunk mailing list with the subject line: "Crypto trading cards." He described using encryption to create digital collectibles seventeen years before Bitcoin went mainstream. On January 17, 2024, thirty-one years to the day, HiFo Labs dropped 837 vintage-style trading cards framed as a box discovered in an attic, with the announcement: "On January 17, 1993, Hal Finney sent a message with the subject 'Crypto trading cards.' 31 years later a box was discovered in an attic."
HiFo also registered their ENS domains for an unusually long period at launch. Small detail. Large signal.
The structural picture, viewed from a distance, is this: Satoshi appeared, built Bitcoin, and disappeared. Sartoshi appeared, built mfers, and retired. HiFo appeared, possibly connected to Sartoshi by blood, certainly connected in spirit, and has been performing the same vanishing act while continuing to ship. Anonymity here isn't a privacy strategy. It's the subject matter. The form and the content are the same thing.
The Delivery Record
Mystery without execution is just evasion. Here is what HiFo has actually built.
March 2023: Nakamigos. 20,000 PFPs, free for EOS holders, full CryptoPunks-equivalent commercial rights attached.
September 2023: CLOAKS. 20,000 companion characters with worldwide gaming rights, meaning any creator, company, or entity can incorporate them into games or metaverse projects without individual holder permission. Free for Nakamigos holders after an initial paid-mint attempt caused immediate backlash and an immediate pivot. What hasn't been widely reported: HiFo also donated 20 to 30 ETH to GiveDirectly, the difference between the royalties originally proposed and the free claim, quietly, without making it a redemption moment. They just did it.
January 17, 2024: Crypto Trading Cards, 837 cards, dropped on the 31st anniversary of Hal Finney's email. Free for holders.
December 2024: Fukuhedrons. 10,000 pixel characters on Bitcoin via Ordinals, extending the ecosystem to BTC. Free for HiFo NFT holders.
2025: CLOAKS games. Rise of the Wolf, an Unreal Engine 5 prototype, followed by The Legend of Himaji, a full Fortnite island available to anyone, completely free to play with no Epic sponsorship.
January 2026: Cypherpunk Files. 9,998 lore NFTs. Minted out same day.
Six major expansions in three years. Every single one offered free or priority access to existing holders before any public availability. No roadmap. No promises. No Discord. Just things appearing, on time, with receipts attached. In a space where the standard move is to announce, hype, delay, and disappoint, HiFo Labs has done the opposite so consistently it reads as a statement of intent.
The Extraction Question
The outside criticism of Nakamigos goes like this: anonymity is the perfect shield for a slow rug. No accountability. No faces. No one to find when it goes wrong.
The most direct answer to that comes from within the community itself, from people who have held significant bags through three years of bear market and still haven't sold. "They've never once retweeted a Beeple post," Anon told us. "They've never once retweeted a Richerd post. They've never once retweeted what happened between Beeple and CryptoPunks at Beeple Studios where the V0Punks rumour started and that title was bestowed upon Nakamigos. They don't acknowledge any of it. If you're here to max extract from the market, wouldn't you highlight those things and try to squeeze as much juice out of those events as you could?"
The counter-argument has one real piece of ammunition: the initial CLOAKS pricing. In a bear market, charging existing holders 0.05 ETH for the expansion landed as a cash grab. The floor dropped 49%. It was a real misstep. What followed, the immediate pivot, the free claim, the quiet GiveDirectly donation, is the more important part of the story and the part that most external critics haven't looked at closely enough.
Long-term holders who have emailed the team and received responses report the same dynamic: HiFo responds but gives nothing away. No reassurances. No plan reveals. Just a quiet signal that they're still there and still building. The frustration is real and worth naming. In a market where founders are increasingly collaborating and showing up publicly for their communities, HiFo's silence has a cost. Other projects don't take Nakamigos seriously in those circles because there's no face to bring to the table. The holders who are still here have made a choice to hold both truths simultaneously: this is one of the most deliberately constructed projects in the space, and it could do more to take care of the people who have believed in it for three years. Both things are true. Neither cancels the other out.
What You're Actually Buying
If you're new to this space and looking for a place to start, somewhere that won't punish you for not being early enough, somewhere the culture is real rather than performed, somewhere the art holds up on its own terms, the case for Nakamigos is straightforward.
The floor is accessible. The community is genuinely welcoming and not driven by price anxiety. The commercial rights are real. The art is timeless in a way that most 2023 collections aren't. The project has delivered six major expansions in three years, every one free for existing holders, without a roadmap or a promise or a Discord or a named founder. The largest holders and most visible community figures are just people who love it, not team members, not paid promoters, not influencers with a bag to pump.
And the mystery, the slowly accumulating body of lore around who built this and why and what they're working toward, gives you something to think about that has nothing to do with the floor price. Which in a space defined by floor price obsession is, quietly, one of the most radical things a project can offer.
"I still believe it's going to happen again," Anon told us, near the end of a long conversation. He meant the kind of moment that recontextualises everything, the announcement, the reveal, the thing that makes everyone who was paying attention feel like they were right to pay attention. He has been in this space long enough to know what most of it is. He has decided this one is different.
You don't have to believe him. But the floor is sitting at 0.12 ETH, the art is pixel perfect, and nothing about it has ever been forced.
CA Verdict
Nakamigos is the answer to a question a lot of people new to this space are quietly asking: is there a project out there that's actually about the art, where the community is real, where the floor isn't held together by a founder's Twitter presence, and where you can get involved without feeling like you're buying into someone else's exit strategy? There is. It has been sitting under 0.15 ETH for the better part of two years, ignored by a market that only pays attention to noise. The people who found it anyway and stayed anyway are among the most genuine collectors in the space. The mystery of who built it is genuinely interesting and getting more interesting by the month. The art is genuinely good. And in a space where almost everything is trying to be the next big thing, Nakamigos has spent three years quietly being something more valuable: a real one.
Nakamigos on OpenSea | @Nakamigos on X | nakamigos.io